direct marketing

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants – all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ‘ordinary’ businesses including retail stores, restaurants, sales careers – reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!

List Price: $12.95

Price: $11.65

You save: $1.30

Read More

direct marketing


Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,” you’re given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.

List Price: $17.95

Price: $12.69

You save: $5.26

Read More

Here it is: no warm ‘n fuzzies—just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! • Understand the explosive growth of the affluent customer population—where there is LESS competition and much MORE profit • Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples • E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible • MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use • THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

List Price: $17.95

Price: $13.44

You save: $4.51

Read More

sales

“Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an “accidental salesperson.” Most people don’t choose sales as a career. Sales chooses them – and they end up wondering how to make the most of a profession they were never prepared for. They don’t have to wonder anymore”. “In “The Accidental Salesperson”, Lytle gives readers a road map that anyone can use to excel in sales. Lively and entertaining, this somewhat unorthodox guide is packed with thought-provoking axioms, humorous and instructive anecdotes, specific strategies, and powerful tools – everything readers need to master essential lessons in sales and professionalism. Readers will find there are some things “The Accidental Salesperson” lacks – dull theories, manipulative methods, and high-pressure tactics. But with the wealth of money – generating, career-building techniques it does provide, we don’t think those items will be missed”.

List Price: $17.95

Read More

sales

This self help book is designed to be something that will be a useful part of your life not just a few hours read. I wanted to create something that covered many of life’s difficulties so that over the years you always have a reference manual with ruffled edges from continued use. This book covers self help topics from depression, anxiety, PTSD, phobias, OCD and pain management, to addictions and sleep difficulties. Unlike many other books I don’t want to portray that I am the cause of your positive change. My aim is to be a guide that gives you ideas to help you take control in your life for your own change work.

List Price: $14.41

Price: $12.97

You save: $1.44

Read More