Sunday, May 20th, 2012 at 7:36 am
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
List Price: .95
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Saturday, May 12th, 2012 at 7:49 am
A manual for personal development through the art of journal writing, this book will teach you to connect with your inner wisdom through a series of guided journal entries. Based on ancient guided meditations, the journeys in the garden will expand your creativity and take you on a discovery to personal knowledge beyond your imagination. Easy enough for those just beginning to journal, yet unique enough to add deeper layers of personal insight to already established journals, this book is simple to use and straightforward so you can get started right away.
The second manual in the series, Journeys from the Garden takes you on challenging journal adventures that will help you better understand the real you and your life’s purpose. If you have completed Manual One, you will find these new journeys an exciting way to expand your self-knowledge. If you have not read the first manual, you will also enjoy the adventures in Manual Two because you are given all the information you need to begin your journal here.
Guided Journaling is an easy way to get started writing a journal and at the same time a simple, yet powerful self-help tool designed for personal growth and insight. Enjoy the adventure!
List Price: .77
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Sunday, May 6th, 2012 at 7:49 pm
During his 51-year football-coaching career at St. John's University in Collegeville, Minnesota, John Gagliardi's teams have averaged just under 62 points per game and he has now achieved the all-time "winningest" college football coaching title. Yet Coach Gagliardi is a maverick who dares to say "NO" to traditional coaching rules: no precision warm-up drills, no tackling in practice, no conventional calisthenics, no cheerleaders, no playbooks, no mission statements, and no discipline problems. Now his long-time friend, Jim Collison explains the maverick coach s "NO-How Coaching" method and how it translates from winning in sports to winning in the business world. Contents Introduction: How to Enjoy and Use This Book Part I. No End to the Winning 1. No Mission...Just Win 2. John Gagliardi s Coaching Records 3. Winning with NOs: The List in John s Order Part II. Winning NOs...in Sports and in the Workplace 4. No Single Best Way 5. No Fear of Being Different 6. No Throwing Away Money 7. No Putting Outside Recruiting First 8. No Top-heavy Staff 9. No Artificial Limits on Talent 10. No Need to Discipline 11. No Reverence for Titles 12. No Ignoring Anyone s Talents 13. No Spoiling Your Team with Unearned Favors 14. No Limiting Recognition to a Few 15. No Narrow-minded Dress Rules 16. No Harassment. Period. 17. No Busy Work 18. No Distractions from the Basics 19. No Substituting Mission Statements for Doing the Job 20. No Waiting for Luck 21. No Winning Without Fun 22. No Withholding Honor Earned 23. No Overdoing the Rules 24. No Time-Wasting Meetings 25. No Put Downs 26. No Substituting Reams of Paper for Action 27. No Playing Favorites 28. No Shirking Responsibility 29. No Being a Jerk 30. No Being a Drill Sergeant 31. No Focusing on Mistakes 32. No Substituting Putzing for Achieving 33. No Unnecessary Anything 34. No Celebrating Heroes Only 35. No Pushing Unwanted Rewards 36. No Trashy, Cheap Behavior 37. No Overloading by Over-analysis 38. No Fear of Taking a Ri
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